Positioning you brand for success depends on evoking the desired associations and emotional response from your target market. Whether you are trying to move consumers with a logo, tagline, or advertisement using any medium (from television and print to new media), the end result should be to activate and reinforce the positive associations that comprise you brand and to deactivate negative associations consumers may have to your product or brand and to do so in a conducive emotional context. The problem is how to know what your brand really means to consumers and whether you message is actually promoting the brand attributes you want. Because associations are formed outside of awareness, people can tell you some of their associations to your brand and some of how they feel about it, but you can’t ask conscious questions about unconscious processes. As a result, traditional research methods such as surveys and focus groups rarely give you the full picture. Implicit Strategies can help you discover what consumers really think and feel about your product or brand – now or after they are presented with and ad, tagline, or logo. We can help you identify and refine your ads at every step of the copy testing process, from initial concepts to completed ads, so that the message you intending to convey is the message consumers actually receive. We can also measure the positive and emotional responses people have to your brand or product, and the extent to which an ad can change those. And. Perhaps most importantly, we can provide actionable recommendations about how to reinforce positive brand attributes of you advertising and reduce unwanted or unintended reactions.