Implicit Strategies is changing the face of marketing research.
Our technology builds on decades of research and clinical experience by our founders, Drs Joel Weinberger and Drew Westen. Like our SVP of Research, Dr. Robert Bornstein, they are internationally know psychologists and neuroscientists who have published extensively in scholarly journals and experts in the measurement of unconscious processes.
in psychology and neuroscience has shown that unconscious associations, attitudes, and emotional reactions underlay much of human behavior and that it can be measured. By making these technologies available on the internet, we obtain results quickly and efficiently, allowing us to identify both widely shared responses and way of thinking and feeling that are different for different kinds of people.
Joel Weinberger, Ph.D., has appeared on major media outlets, from Fox News to CNN, and periodically blogs for the Huffington Post. click here
Drew Westen, Ph.D., is a frequent commentator on television, radio, and in print, including articles in Adweek and op-eds in the Washington Post, and is well known for his pieces in the Huffington Post. See some of his recent writing and media appearances, click here.